Geocoding an address

Geocoding addresses can be used for plotting different points on a map or performing a range of different mapping calculations.

Our geocoding method can be used with a company's list of customer address details to plot on a UK map where their customers live. This can be valuable to inform a company’s marketing strategy, such as where to target advertising or devise regional promotions for example, and help develop more personalised and tailored products/services in general.

Mapping customer locations can also be useful to help companies’ logistics and delivery operations that need to get products to customers as quickly and cost-effectively as possible.

API method to use: geo_code

How it works

The method returns a latitude, longitude, northing and easting for a UK location when some, or all, of the following are supplied:

• Postcode
• Address
• Place
• Street

Note: This method will only geo-code your inputted address details to the centre of the nearest postcode. To geo-code a specific address to the highest level of accuracy (an individual premises) please use our method address_geo_code.